Home is not only a place, it is also a feeling, and for many people this year home is the place they feel safe. #StayHome became a trending hashtag as COVID-19 forced people to exit offices and the high street, and home schooling became the norm. Undoubtedly, home has become more important than ever, bringing a sense of security and calm during these uncertain times; an escape from the outside world. So, it comes as no surprise that while retail in general has suffered this year, spending on home furnishings has risen dramatically to ensure we have cosy, comfortable and productive spaces during quarantine.
Even before the pandemic, the home furnishings market annually exceeded $1Trillion globally; a trigger for luxury brands to expand into this segment of the market. During COVID-19, expenditure on household furnishings and equipment is up 50% or more in some countries. And both mainstream and social media are packed with design tips and tricks. Sadly, too many of these home styling ideas feature products made of endangered and exotic species.