Under the agreement of anonymity, they confirmed that the consumer group for cheetahs was exclusively young(er) males who had limited status or power within their extended families. “Global media often explores gender inequality in the Middle East but doesn’t really mention the varying levels of male ranking” was one comment. These men also know they may never reach the upper echelons of the family. They have money, but they aren’t in a senior position; indeed, they may never play an important role in the family.
They get their status from their brothers, male cousins and male friends and they often buy an exotic pet on a whim because their brother or friend has one. “Their focus is to impress their male friends and relatives” said an observer, going on to say, “and they would tell lots of stories about male friends or relatives owning a big cat”.
Another person said “They would also attract attention with these animals wherever they went, and people would often ask them to take photos. They really liked this attention; they wanted to impress people and feel important”. Men (and women) with fragile egos and money can be very destructive.
Research tells us that there are only four human needs: Certainty, Variety, Significance and Connection and if we can’t fulfil these needs in a positive way we will fulfil them in a negative way, but we will fulfil them.